Digital Marketer · Content, SEO & Organic Growth

Marketing that does the whole job: strategy, content, and the numbers to prove it.

Marketing Coordinator at GOAT Financial Services. Master of Marketing (Macquarie University). I work across the full stack of digital marketing: SEO, content, email, social, analytics, and I build the workflows that make all of it faster and more consistent.

Get in touch See my work ↓

Sydney, Australia · Marketing Coordinator, GOAT Financial Services

LinkedIn Email

Tools I work with

CapCut

WordPress

Elementor

Google Analytics

Semrush

Meta Business

Salesforce

Adobe

Astro

Tony Quang smiling, wearing a chambray shirt

About me

Good marketing is rarely one skill. It is a system: brand voice, content, distribution, and measurement, each one dependent on the others. I work across all of it, on principle. Separating them was always the mistake.

I started in recruitment marketing at Circle Recruitment & HR, then moved into financial services at GOAT Financial Services. Somewhere in between: a Master of Marketing from Macquarie University, on top of a business degree in finance and marketing from the University of Wollongong.

Here is what sets the work apart. I build the system before the campaign: codified brand voice, customer profiles, and reusable workflows, so the output stays on brand at scale no matter who produces it. Most marketing does not fail for want of ideas. It fails because nothing holds the ideas together.

The numbers matter, obviously. But tone is what I notice first. A brand that sounds like itself, whether a blunt sports coach or a financial services firm, is one that has been paid proper attention. Most have not.

What I do

A full-stack marketer, with the system to back it up.

Content & Brand Voice

Blog posts, landing pages, email sequences, and social content, always anchored to a documented brand voice. I codify how a brand speaks so every piece sounds consistent, whoever produces it.

SEO & Organic Growth

On-page SEO, keyword research, search intent mapping, and content optimisation. I manage website content and landing pages with SEO and content teams to grow organic visibility.

Email Marketing

Campaign strategy and full-sequence copywriting, from campaign brief and audience segmentation through to every subject line and CTA.

Social Media

Monthly content calendars and platform-native copy: timely, hook-driven posts built around real market events, with clear CTAs.

Website Management

Hands-on WordPress and Elementor: page builds, content updates, backups, and site migrations, managed end to end.

Analytics & Conversion

Google Analytics (GA4), KPI tracking, performance reporting, and conversion-focused page optimisation.

More work

Published, delivered, still live.

GOAT Financial Services

Full-Stack Marketing: Published Work

Mortgage broking firm, Sydney · Ongoing role since June 2025

Visit goatfs.com.au ↗

SEO content (live): long-form, keyword-targeted blog articles, including a refinancing fundamentals guide and a pillar piece targeting "Mortgage Brokers Sydney," "self-employed home loans," and "first-time home buyers."
Social media (live): wrote and published the monthly social calendar, translating policy changes like the October 2025 Home Guarantee Scheme expansion into plain-English content for first home buyers.
Audience research: built target-audience profiles from ABS lending statistics and IBISWorld's Mortgage Brokers in Australia industry report.
Website management: full WordPress/Elementor ownership, covering page builds, content updates, backups, and site migrations.
Design work (Canva): branded social and campaign creative, including a 38-page local-area content pack and a 7-page portfolio presentation.

Live blog posts

First Home Buyer Guide 2025: Secure Your Dream Home in NSW Why It Makes Sense to Refinance Your Sydney Home Loan in 2025 Home Loans for Self-Employed People and First-Time Home Buyers

Circle Recruitment & HR

SEO & Research Reports

Recruitment and HR consultancy · Internship, Jul–Dec 2024

Visit circlerecruitment.com.au ↗

SEO competitor analysis: audited SEO strategies, sitemaps, and keyword usage of six competitors in the HR services space to identify content gaps and ranking opportunities.
SEMrush performance audit: analysed backlink profile, authority score, and organic traffic trends, with recommendations for backlink strategy.
Corporate training webpage strategy: researched best-in-class competitor pages and produced layout, content, SEO, and lead-capture recommendations.
Homepage layout redesign, still live today: Tony's website layout recommendations were adopted for the Circle homepage and the site still uses that layout.

SEO sitemap report ↗

Check out

My certifications

I keep adding to the toolkit between projects. These are the courses and memberships behind the work, alongside the two degrees that started it.

See them on LinkedIn

Degrees

Master of MarketingMacquarie University · 2025
Bachelor of Business (Finance & Marketing)University of Wollongong · 2024

Google Digital Marketing & E-Commerce

Coursera

June 2025

Adobe Graphic Designer

Adobe

July 2025

Sales and CRM Overview

Salesforce

January 2026

Salesforce Sales Operations

Salesforce

December 2025

AMI Student Member

Australian Marketing Institute

November 2025

Featured Case Study

MJ Health Nutrition & Fitness

Sports nutrition & performance coaching · Sunshine Coast, QLD

A completed research and strategy project: a full brand-to-campaign marketing system for a dual-founder practice (an Accredited Sports Dietitian and an S&C Coach) helping teen and adult athletes fuel and train properly.

Early growth stage: strong Instagram presence and referrals, but inconsistent bookings, a dormant email list, and no content targeting their most valuable niche: teen athletes and sports parents.

MJ Health Nutrition & Fitness founders, an Accredited Sports Dietitian and an S&C Coach, in their Sunshine Coast gym

Brand voice & visual identity analysis

A 10-page brand voice report distilled into working guidelines: brand archetype (The Guide + The Friend), four scored voice dimensions, approved and banned vocabulary, and context-by-context tone rules, plus a visual system analysis.

Positioning & audience strategy

Competitive analysis across four competitor types, surfacing unoccupied territory: the "two disciplines, one plan" dual-founder angle and a direct-to-sports-parent voice no competitor was using. Detailed ideal customer profiles for both buyers.

Email reactivation campaign: "Try Juzzy Free"

A complete 2-week campaign strategy to activate a list that had never been emailed: full campaign brief plus a ready-to-send 4-email sequence in the brand's voice: reactivation, problem-agitation, proof, and close.

Instagram carousel content series

A series of six branded carousels on performance topics, built on reusable templates for ongoing use.

Brand voice, scored

From the 10-page brand voice report.

Casual8/10

Playful6/10

Simple7/10

Bold7/10

See the brand system ↗PDF, 4 pages: voice guidelines, positioning and customer profiles

Case Study

Panther Fit

Gym and personal training studio · Thái Nguyên, Vietnam

A completed brand, website and local search project for a coaching led gym running two paid services on its own premises: small group bootcamp and one to one personal training.

A fast growing, mid market studio winning almost every new member through referrals and organic Facebook video, with no paid advertising, no content system, and no presence on Google search. The real barrier was never time or budget. It was not knowing what to say.

The Panther Fit coaching team in the gym in Thái Nguyên

Brand context & positioning

Mapped what happy members mention first when they refer a friend: community and atmosphere, then convenience and price, then results. Reframed the real competitor as procrastination and the memory of a bad gym, and named the core tension: friendliness is both the strongest asset and the unspoken worry.

Brand voice guidelines

A friend who happens to be a good coach: warm, encouraging, everyday. Approved and banned vocabulary, do and don't rules, hard lines against gym bro hype, body shaming and wellness guru preaching, plus written examples for captions, referral invites, video hooks and price questions.

Ideal customer profile

One persona covering both buyer groups, because they are usually the same person: the anxious returner, a busy office worker aged 30 to 45 who carries a bad gym memory and acts on a trusted friend's invitation rather than comparing studios.

Website build (live)

Designed, built and launched pantherfitt.com in Vietnamese: home, about, services and contact pages, a mobile call bar, a contact form on its own authenticated domain email, and a homepage video that only loads on larger screens. Deployed from GitHub to Hostinger.

Positioning, ranked

What happy members mention first when they refer a friend.

1
Community & atmosphere
The brand. What gets said out loud.
2
Convenience, location & price
The practical reason to say yes.
3
Results & programme
True and necessary, but never the hook.

See the brand system ↗PDF, 4 pages: brand context, voice guidelines and customer profile Check their website ↗

Let's talk

Got a brand that needs a system, not just posts? Let's talk.

ducquang2003@gmail.com Connect on LinkedIn

0489 299 005 · Sydney, Australia